A small studio
with AI as
leverage.
Two values. Two, because more would dilute them.
AI is a multiplier, not a feature.
We pick tools, structure work, and price engagements around the fact that a small team with AI can outpace a big team without it. If a process doesn't scale per-person, we redesign it.
Speed without craft is just churn.
The work has to be good. Typography, code, copy, product judgement, all of it. We ship fast because the work is well-built, not despite it.
The people who sell the work do the work.
Andrew Poolton
Leads commercial, client, and operations at Punch. Previously at Kainos. Picks the work and keeps it shipping.
Mark Darling
Ex-Gymshark Head of Mobile Engineering. Leads product, engineering, and AI delivery at Punch. Spent the last decade shipping products at scale.
A small studio with AI in the stack out-builds traditional agencies many times its size. We exist to prove it.
Most agencies are still built on people-hours. More work, more bodies. The cost stacks up, the timelines stretch, the founder waits while the proposal goes through three account managers.
We're not retrofitting AI into that model. We were built around it. The studio's structure, pricing, and team size all assume it. That's why we can quote in days, build in weeks, and price an MVP at £3,500 without it being a loss leader.
We work for founders who can't afford to wait, and for brands and teams who want design or build done well, not slowly. We pick our projects on the work and the people, not the sector. And when we ship, the client owns everything. Code, designs, decisions, all of it.
Small studio. Heavy hitters. Real products, shipped in weeks. The work brags so we don't have to.